Don’t let your CV get binned by the hiring bots.
Imagine this: You find the perfect job ad, invest the time to painstakingly customise your CV and cover letter, submit your application online and then anxiously wait to hear back from the company. Unfortunately, more often than not, your CV is lost in the internet void and you're left wondering why the employer never bothered to contact you.
Does this sound familiar?
If so, you're not alone. What many job seekers don't realise is that nearly 98 per cent of organisations use software known as an applicant tracking system (ATS) that is designed to scan CVs and eliminate the least qualified candidates for a role. This results in up to 75 per cent of CVs being rejected before the recruiter even sees them, and that the chance of your CV being tossed before it has even been read is painfully high. Therefore, it is crucial to know what an applicant tracking system does and how to write a CV that will pass one.
What is an applicant tracking system?
An ATS scans and stores candidate CVs in a digital database that recruiters can use to shortlist applications. This is all done based on keywords. A recruiter receives an average of 250 applications per job advertised, therefore it makes sense why they would adopt an ATS to help find the perfect candidate. However, if the perfect candidate submits a CV that is not formatted for an ATS, the recruiter is never going to know they exist. This is why it is so important.
If you're on the job hunt, it's time to ensure you eliminate any red flags that will stop your application from reaching the eyes of the recruiter. To get you started on writing your CV with the ATS in mind, below is an infographic chock full of tips to ensure your CV beats the bots every time.
How to write an ATS-friendly CV to beat the hiring bots
An applicant tracking system works in a similar way to search engine optimisation (SEO): by employing keywords. When you submit your CV, the ATS scans it and stores it in a database. The recruiter can then search this database using keywords representing specific skills, qualifications or job titles to create a shortlist of applications. The trick for candidates is to make sure their CV contains the relevant terms that the recruiter is likely to search for.
So, how do you find the right keywords? It's simple. Look at the job ad as a starting point. Nine times out of 10 the job ad will contain the specific skills and qualifications the recruiter is looking for. Your task is to make sure these terms are listed in your CV. For example, if the recruiter has listed 'project management' as a required skill and you have project management experience, then make sure the term 'project management' is listed in your CV.
Format your CV correctly
The format of your CV has a major impact on whether an ATS can successfully read it and pick up on the right keywords. Follow the below points as a starting guide:
Submit your CV as a Word document and avoid PDFs (unless requested)
Use a font size of 11 points minimum
Left align your document
Use at least half-inch margins
Avoid inserting images, tables or columns
Keep your information in the body of the document, and avoid putting anything important in the header or footer
Avoid the fluff
When it comes to your CV, it's common to want to list all the special things that make you a wonderful employee – your willingness to learn, your positive attitude, your excellent work ethic. However, an ATS will not pick up any of these terms so feel free to leave them out. Stick to actionable skills and qualifications instead, as these are the terms that will help you beat the bots.
Use clear job titles
Calling yourself a 'Director of First Impressions' when your job title is simply 'receptionist' may sound witty and cute, but it will do you no favours when trying to pass an ATS. Recruiters will be searching for job titles that they know, so it's important that the job titles in your CV match what they have in mind. Try looking through all the job vacancies advertised by the recruiter to see what language they use and then mimic this in your CV.
Include specific qualifications
If a job vacancy requires the candidate to possess a particular skill or qualification (as many do), it's likely a recruiter will use an applicant tracking system to search for CVs containing that specific qualification. Therefore, including a 'skills' or 'qualifications' section on your CV will ensure it is picked up in the search. Remember to list all of your relevant skills and qualifications in simple language that the recruiter is likely to search for.
Clean up your social media presence
The jury is out on whether this is a good or bad thing, but nevertheless, some ATS software can also search the web to assess your social media presence. So not only do you have to ensure your CV will pass the ATS, but your online presence has to pass this assessment as well. Here's the good news: You can control what the ATS finds. First of all, check your privacy settings on all of your social media profiles and choose what you're OK with being public and what you would like to keep private. In addition, remove any embarrassing or inappropriate photos, comments or posts that may show up. It's always better to be prepared than to lose a job because of an inappropriate tweet from five years ago.
If you're unsure where to start when it comes to writing an ATS-friendly CV, submit your CV for a free review to learn where you can make improvements.
- How to find (and leverage) the best keywords to use in your CV
- 7 ways to optimise your CV and make a great impression
- Make your CV strong by using the right words